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Irina Nelaeva
UX/UI, web designer
Designer with 3+ years of experience crafting thoughtful mobile and web interfaces. Dedicated to deep research, product logic, and delivering measurable outcomes for both users and businesses
3+ years of experience in mobile & web interface design. Driven by deep analytical research and a product mindset.
Portfolio
Wayfinder
A mobile app for travel guides
Tripninja
An online store for travel guides
Work experience

Worked with clients across Europe and other countries. In travel, Real Estate, healthcare, beauty, and B2B Services — designing products from first research to final UI.

  • Settle.in · Mobile App (Product Design, end-to-end). A supportive mobile ecosystem designed to help relocants smoothly navigate adaptation phases, connect with local communities, and reduce relocation stress. User Research: Conducted comprehensive desk research to analyze expat pain points, existing coping mechanisms, and key drivers of a successful relocation experience. Formulated the user’s Job-to-be-Done to resolve his task. Competitor Analysis: Evaluated market leaders and gathered competitors screens to analyze advantages and pain points. Strategy & UX Architecture: Synthesized research insights into validated hypotheses, mapping out intuitive user flows. Based on the analysis, developed wireframes, design concept, and custom UI kit to deliver final high-fidelity UI layouts.
  • Wayfinder · Mobile App (Product Design, end-to-end). A travel guides app helping users discover, buy and navigate guides in one place. User research: Collecting opinions, surveys, usage analytics. Competitor analysis: Direct, indirect competitors, pain points solved, strengths, weaknesses, opportunities, and threats. User flow: Contains 5 key stages — each mapped by action, metric, barrier and solution. Created wireframes, moodboard and custom UI Kit. Deliver UI layouts.
  • TripNinja · E-commerce (B2C, Travel). Designed an online store for travel guides. Result: 10 purchases within the first month of launch — with no paid advertising.
  • Pilates Studio · Landing Page (B2C, Services). Designed a conversion-focused landing page. Result: 30+ leads in the first 3 months — organic traffic only. Medical Equipment · E-commerce (B2B, Healthcare)
  • Designed a B2B e-commerce platform for medical equipment — focused on clear product navigation and trust signals for professional buyers.
Designed digital products for international clients: e-commerce platforms, landing pages, and corporate websites - working end-to-end from UX research to final delivery. Collaborated daily with managers and SEO specialists to align design with conversion and search performance goals.
Key results:
→ 1.5x growth in inbound leads after a full UX audit and redesign of core product pages
→ Promoted to lead the strategic redesign of internal products, reporting directly to the CEO
→ Received consistent positive client feedback on lead quality and design outcomes

Process:
  • Conducted user research using the JTBD framework to uncover user motivations, core struggles, and desired outcomes
  • Executed competitor analysis and developed user flows
  • Presented wireframes and defended design rationale directly to clients and key stakeholders
  • Developed cohesive visual concepts, guiding projects from initial moodboards to high-fidelity UI
  • Delivered responsive layouts optimized for conversion funnels, SEO, and technical performance.
My 3-year background in B2B sales has been fundamental to my design approach. It equipped me with the unique ability to rapidly decode business objectives and translate them into user-centric interface solutions. By leveraging SPIN-selling methodologies, I bridge the gap between business requirements and user needs, advocating for design decisions through the lens of ROI and value proposition.
English Language Teacher | Advanced Proficiency (C1)
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Open to new projects and full-time positions
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